Website Advertising

Why Advertise With Us?

Gig Harbor Now is your local nonprofit news outlet. That means advertising with us does more than promote your business—it allows you to invest in your community.

• We focus on local stories that directly impact your customers.
• Our page views have grown significantly over the past year, hitting a record high this summer.
• Our newsletter reaches thousands of subscribers and averages a 70% open rate—well above industry standards.
• Our ads will click through to your provided URL in a new browser window, making it easy for potential customers to engage with your business without losing their place on our site.
• Your advertising dollars support local, trusted, independent journalism.

“I love that I was able to advertise with Gig Harbor Now. We found that it definitely increased the awareness of the film festival.”
– Pamela Holt, Executive Director of the Gig Harbor Film Festival

How to Advertise With Us

Step One – Determine the length of your campaign

Think about when and how long you want to run your advertising campaign. If you’re advertising an event, plan to have your ad ready and running a few weeks ahead to maximize visibility and turnout. Ads are sold in monthly increments and can be started on any given day.

Step Two – Create your ad

Work with a graphic designer of your choice or contact us for a referral.

• Use bold, readable text and eye-catching images
• Include a clear call to action (e.g., “Visit Us Today” or “Book Now”)
• Use a 1px border if your ad background is white
• Make sure the design clearly stands out from editorial content (don’t mimic Gig Harbor Now’s fonts or colors)

Step Three – Select your ad size and placement

We offer a variety of affordable advertising options that receive rotating in-story presence. These include both desktop and mobile advertising choices.

• Desktop Options:
  • Sidebar: 300×250 or 300×600 px (above-the-fold or sticky)
  • Adhesion: 728×90 px (anchored to bottom of screen)
• Mobile Options:
  • In-Content: 320×480, 300×250, or 320×50 px
  • Adhesion: 320×50 px (fixed to bottom of screen)

Step Four – Submit your ad order

Once you have your creative ready, you can submit your advertising request. Ads must be paid in full at the time of submission.

Reach out to our Ad Sales Manager, Melissa Rye, here for further specifications and prices.

Frequently Asked Questions

What pages will have ads?
Ads will appear on news article pages.

What are above the fold (ATF) ads?
Above the fold in online advertising refers to the viewable space on a web page when it first loads. The ATF ad will scroll out of view as the reader scrolls down the page. ATF ads on gigharbornow.org are 300×250 px.

What are sticky ads?
Sticky ads are on the same layer as the rest of the body content and scroll with the content until the top of the ad reaches the top of the window, then it stops scrolling and remains fixed in position while the rest of the page continues to scroll beside it. Sticky sidebar ads on gigharbornow.org can be either 300×250 px or 300×600 px, and only the bottom sidebar ad is sticky.

What are adhesion ads?
Adhesion ads load at the same time as the page, are fixed (“glued”) in position over the content, and do not move at all when the reader scrolls.

Will there be just one ad at a time in each position?
Ads will rotate between various advertisers.

Will sidebar ads appear on mobile?
Sidebar ads will not appear on mobile—they are desktop-only placement.

What types of ads will appear on mobile?
Because there is no sidebar on mobile, ads will be either in-content, adhesion, or both in-content and adhesion.

What percentage of Gig Harbor Now views are on mobile?
Over 75%

Do I need to submit separate ad files for desktop and mobile?
Yes, unless purchasing both a 300X250 sidebar and a medium in-content mobile ad, as these are the same size.

Guidelines

• Ads will click through to provided URL in a new browser window.
• When an ad background is white, it is best to have a 1px border around the edges of the creative.
• Our readers must be able to distinguish advertisements from journalistic content. As such, creatives that closely mimic the style of our website (fonts, colors, etc.) will not be posted.
• Gig Harbor Now reserves the right to reject any ad based on content or imagery that does not align with our policies.
• Please allow up to 3 business days lead time before the start of your ad.

Order Form